Terms of Service — BeLike AI

21 August 2026

These Terms of Service (“Terms”) govern access to and purchase of the BeLike AI service. By creating a paid subscription, starting an eligible trial, or otherwise accepting these Terms at checkout, you agree to them.

1. Provider and legal identity

BeLike AI is a trading brand operated by EDTECH MARKET LLP, a limited liability partnership registered in England and Wales, company number OC436759, with registered office at International House, 64 Nile Street, London, N1 7SR, United Kingdom (“BeLike”, “we”, “us”, “our”).

Direct electronic contact: the BeLike AI Contact page.

BeLike does not currently state a VAT registration number. This does not mean that VAT or another indirect-tax obligation can never arise; tax treatment follows applicable law and the facts of the transaction.

2. Professional and business use only

The paid BeLike AI service is offered for trade, business or professional use, including by professional creators, sole traders, brands, agencies, coaches and other persons or organisations using Instagram professionally.

By purchasing or starting a paid-service trial, you represent and warrant that:

1. you are acting for your trade, business or professional activity and not wholly for personal, family or household purposes;
2. you are at least 18 years old and legally capable of entering into this contract; and
3. if you act for an organisation, you have authority to bind that organisation.

If, despite this professional-use restriction, mandatory law classifies you as a consumer in relation to a particular transaction, nothing in these Terms removes rights that cannot lawfully be excluded. Consumer-only provisions below apply only to that extent.

3. The service

BeLike AI provides AI growth software (the “BeLike AI Software”). BeLike AI analyzes public account data and optimizes targeting, forecasts and growth analytics. The customer purchases access to the software and the actual plan-specific software features described for the selected plan before payment. The customer does not purchase engagement, online traffic, followers, likes, comments, views or any other platform action as a unit, quota or commodity.

BeLike may use its internal BeLike Growth Engine to analyse available account/audience signals and generate forecasts, priorities and performance indicators for the service. The Engine is a decision-support and forecasting mechanism; its output is not a contractual delivery schedule, inventory of engagement, service credit, fulfilment counter or quantity purchased.

Any follower, like, comment, view, reach, traffic or engagement figure shown on the website, Pricing, account area or forecast surfaces is an illustrative estimate or model-generated projection of a possible outcome, unless expressly identified as historical measured data. Such figures are separate from the plan purchased, may change as inputs or platform conditions change, and are not guaranteed minimums, maximum entitlements or contractual delivery units. Actual results may be materially lower than an estimate and may include no increase.

BeLike does not guarantee a particular number of followers, likes, comments, views, engagement, reach, traffic, sales, leads, revenue, rankings or other commercial outcome. Results depend on factors outside BeLike’s control, including the account, content, audience, market and third-party platform conditions.

4. Instagram and Meta: independent third-party platforms

Instagram and Meta are third-party platforms and trademarks of their respective owners. BeLike AI is not affiliated with, sponsored, endorsed, authorised or approved by Instagram, Meta or Meta Platforms Ireland Limited.

The BeLike website, account area, billing system and subscription are separate from Instagram and Meta. References to “Instagram” are descriptive references to the third-party platform relevant to the service and do not imply affiliation, sponsorship, endorsement, partnership or platform approval.

BeLike does not require or take control of the customer’s Instagram account. The contracted service does not use BeLike software, bots, scripts, browser automation or server-side automation to log in to or operate the customer’s Instagram account, or to perform automated follows, likes, comments, messages, account creation or other engagement actions on Instagram.

The contracted BeLike service also does not include:

1. asking for or collecting your Instagram password;
2. acquiring, soliciting or misappropriating Instagram access tokens or login credentials;
3. unauthorised account access or creation;
4. scraping or automated collection of Instagram information without express permission or another authorised mechanism;
5. creating, buying, selling or using fake accounts or fake/inauthentic engagement;
6. buying, selling, licensing or transferring Instagram accounts or platform data;
7. reverse engineering Instagram/Meta products;
8. bypassing or overriding technical measures, access controls or rate limits;
9. spam, impersonation or other unlawful, misleading or fraudulent platform conduct; or
10. infringement of Instagram/Meta or third-party intellectual-property, privacy or other rights.

BeLike may refuse, suspend or change a requested campaign method where reasonably necessary to avoid unlawful or unauthorised activity or to respond to a change in third-party platform rules or functionality.

5. Your account, content and instructions

You are responsible for ensuring that:

• you have authority to promote and provide instructions concerning the Instagram account you identify;
• your content and instructions are lawful and do not infringe third-party rights;
• information you give us is accurate and reasonably current;
• you do not instruct or encourage BeLike to breach law, third-party rights or applicable platform rules;
• you maintain reasonable security over your own Instagram account and credentials; and
• you promptly tell us if an instruction or account status materially changes.

You remain responsible for your own Instagram account, content and activity except to the extent loss is directly caused by BeLike’s breach of these Terms or another liability that cannot lawfully be excluded.

6. Plans, prices and order information

The standard plan prices stated in these Terms at this update are:

Each plan purchases access to a level/scope of BeLike AI Software features, not a quantity of followers, likes, comments, views, traffic or engagement. The plan consists of the software-feature scope described for that plan before payment. Forecasted audience or engagement figures are not plan entitlements, order quantities, billing units, invoice units, fulfilment meters, service-level promises or refund triggers.

An annual monthly-equivalent figure is a comparison figure, not the amount charged each month. Annual billing is charged as the full annual amount shown before the order is placed.

The exact amount, discount (if any), billing period and renewal terms you approve at checkout form part of your order. An accepted order is not changed merely because a different standard price is published later, except where these Terms or mandatory law permit a change.

7. Taxes

The amount charged is the total accepted at checkout, including any tax that BeLike is legally required to charge and collect directly.

Where a business customer is required by applicable law to self-account for VAT or another indirect tax, including under a reverse-charge mechanism, that customer remains responsible for that obligation and for supplying accurate business/tax information reasonably requested to establish the correct treatment.

BeLike does not represent that it has an EU VAT or OSS registration where none exists. No wording in these Terms changes the tax treatment that follows from the actual nature of the service, the customer’s status, the place of supply, or applicable law.

8. Monthly trial and annual purchase

Monthly billing

A new eligible monthly subscription includes a 7-day free trial. €0 is due at the start of the trial. Unless the subscription is cancelled before the trial ends, the recurring amount accepted when the trial starts becomes due after the trial.

Annual billing

Annual billing has no free trial. The full annual amount shown at checkout is charged when the annual order is placed.

Renewal

After the trial, Monthly renews monthly and Annual renews yearly at the recurring price you accepted. Your account shows the next billing date. A confirmed billing-period change may move that date. We do not change the amount, billing frequency or renewal date silently.

9. Cancellation

You may cancel future renewal through the cancellation/account route made available by BeLike.

Cancellation stops the next renewal. Unless the Refund Policy or mandatory law requires otherwise, cancellation does not itself refund an amount already charged and the service remains available until the end of the paid period.

Deleting an account, ceasing to use the service, changing an Instagram handle or disputing a charge is not a substitute for cancelling the subscription unless BeLike confirms otherwise.

10. Refunds and voluntary guarantee

The Refund Policy forms part of these Terms.

BeLike provides a 30-day voluntary money-back guarantee for the first paid subscription charge, subject to the eligibility and anti-abuse conditions in the Refund Policy. This is separate from the 7-day free trial and is not a guarantee of a particular growth result.

There is no separate contractual “7-day growth guarantee” and no guaranteed number of followers, likes, comments, views, traffic or engagement. The voluntary guarantee is not conditional on the BeLike Growth Engine forecast being achieved.

Renewal charges do not automatically qualify for the voluntary first-charge guarantee. There is no automatic voluntary pro-rata refund of unused annual months after the guarantee window.

Nothing in the voluntary Refund Policy limits a remedy that mandatory law requires.

11. Payment processing and Stripe

Where Stripe is shown at checkout, Stripe provides payment-processing and subscription-billing infrastructure. Stripe is not the seller of the BeLike service and does not replace BeLike as the contracting service provider.

You authorise the applicable payment provider and BeLike to charge the payment method for the amount, billing interval and recurring payments that you approve.

BeLike remains responsible for the service it sells, customer support and refunds due under these Terms or applicable law. Nothing in the use of Stripe means that Stripe pays BeLike’s taxes or acts as Merchant of Record unless a separate, expressly identified arrangement actually applies to a transaction.

12. Suspension and termination

BeLike may suspend, restrict or terminate access where reasonably necessary because of:

• fraud, chargeback abuse or unauthorised payment activity;
• a material breach of these Terms;
• unlawful, deceptive, harmful or infringing content or instructions;
• a security risk;
• failure to provide information reasonably necessary to deliver the service;
• a third-party platform change that makes a current method unavailable, unsafe or unauthorised; or
• a legal, regulatory, payment-provider or sanctions requirement.

Where reasonably possible and lawful, BeLike will give notice and an opportunity to cure a remediable breach. Termination does not remove rights or liabilities that accrued before termination. If we terminate your service for an acceptable-use breach, access and future renewals stop immediately. We refund only the unused portion of the current period that was actually paid, after accounting for any prior credits or refunds. If no paid unused balance remains, the refund is €0.

13. Customer content and limited licence

You retain ownership of your content and rights that belong to you.

You grant BeLike a limited, non-exclusive, worldwide licence during the service relationship to host, access, process, reproduce or otherwise use the information and content you provide only as reasonably necessary to deliver, secure, support and measure the service and to comply with law.

You represent that you have all rights and permissions necessary for content and instructions you provide.

14. BeLike intellectual property

BeLike’s original software, text, designs, methods, interfaces, documentation, brand assets and other proprietary materials remain owned by or licensed to BeLike.

Except for ordinary use of the purchased service, no intellectual-property rights are transferred to you. You may not copy, sell, sublicense, commercially redistribute, reverse engineer, remove proprietary notices from, or create a competing derivative from BeLike proprietary materials except to the extent applicable law expressly permits.

Third-party names, marks and content remain the property of their respective owners.

15. Confidentiality for business customers

Each party must protect non-public confidential information received from the other and use it only for the contract, except where disclosure is required by law or the information is already lawfully public, independently developed or lawfully received without confidentiality restriction.

This section does not prevent BeLike from using aggregated or de-identified information that cannot reasonably identify you or your account, subject to applicable data-protection law.

16. Privacy

The Privacy Policy explains BeLike’s processing of personal data. It forms part of the service information but does not reduce any rights under applicable data-protection law.

BeLike does not ask for your Instagram password as part of the contracted service.

17. Third-party platforms and service availability

BeLike does not control Instagram, Meta, payment networks, internet infrastructure or other independent third-party services. Their algorithms, APIs, rules, functionality, availability and enforcement decisions may change without notice and may affect the service.

BeLike will use reasonable care and skill in providing the managed service but does not warrant uninterrupted or error-free operation or the continued availability of any third-party platform feature.

To the maximum extent permitted by law, BeLike is not liable merely because Instagram/Meta or another independent third party changes a policy, algorithm, API, feature, reach, account status or availability. This exclusion does not apply to the extent the loss was caused by BeLike’s own breach, negligence, fraud or other liability that cannot lawfully be excluded.

18. Business warranties and disclaimers

This Section applies to business/professional customers.

Except for obligations expressly stated in these Terms and any terms implied by law that cannot be excluded, the service is provided on an “as available” basis. BeLike does not warrant that the service will meet every customer objective or produce a specific commercial result.

Any forecast, benchmark, audience estimate or recommendation is informational and not a warranty of future performance.

19. Limitation of liability — business customers

This Section applies only where you purchase for trade, business or professional purposes.

To the fullest extent permitted by law, neither BeLike nor its members, personnel or contractors will be liable for any indirect, incidental, special, punitive or consequential loss, or for loss of profit, revenue, anticipated savings, goodwill, data or business opportunity arising from or connected with the service.

To the fullest extent permitted by law, BeLike’s aggregate liability arising out of or relating to the service, across all causes of action, will not exceed the total fees actually paid or payable by you for the BeLike service during the 12 months immediately preceding the event giving rise to the claim. If no fees were paid in that period, the aggregate cap is £100.

The limitations in this Section apply whether a claim is framed in contract, tort (including negligence), misrepresentation, restitution or otherwise, but only to the extent lawful and reasonable under applicable law.

Nothing in these Terms excludes or limits liability for fraud or fraudulent misrepresentation, death or personal injury caused by negligence, deliberate misconduct where liability cannot lawfully be excluded, or any other liability that law prohibits from being excluded or limited.

20. Business-customer indemnity

To the fullest extent permitted by law, a business customer will indemnify and hold harmless BeLike and its members, personnel and contractors from third-party claims, losses, liabilities and reasonable external costs arising from:

1. customer content or instructions that infringe third-party rights;
2. the customer’s unlawful or fraudulent conduct;
3. the customer’s lack of authority over the promoted account or content; or
4. platform violations caused by customer instructions that BeLike was lawfully entitled to rely on.

The indemnity does not apply to the extent a claim is caused by BeLike’s own breach, negligence, fraud or unlawful conduct.

Each party must take reasonable steps to mitigate loss for which it seeks recovery and must not recover the same loss twice under different legal theories.

21. Force majeure

Neither party is liable for delay or failure caused by an event outside its reasonable control, including widespread network/infrastructure failure, governmental action, natural disaster or major third-party platform outage, provided the affected party takes reasonable steps to mitigate the effect.

This clause does not excuse payment already due or remove any right that cannot lawfully be excluded.

22. Complaints and dispute resolution — business customers

Before commencing formal proceedings, a party must send written notice describing the dispute and the remedy sought to the other party’s designated contact. The parties will then use good-faith efforts to resolve the dispute for 30 days from receipt of the notice and will consider an appropriate mediation process where proportionate.

This pre-action process does not prevent a party from seeking urgent interim/injunctive relief, recovering an undisputed debt, preserving a claim before expiry of a statutory limitation period, or using a regulator/statutory process where legally entitled.

For business/professional customers, the courts of England and Wales have exclusive jurisdiction over disputes arising from these Terms, and the laws of England and Wales govern the contract, without prejudice to mandatory laws that cannot validly be excluded.

23. Mandatory consumer fallback

The paid service is not offered for wholly personal/household use. If a competent authority or court nevertheless determines that you are a consumer for a transaction, the following applies to the extent required by mandatory law:

• mandatory pre-contract information and cancellation/withdrawal rights remain available;
• any statutory 14-day withdrawal right for an applicable distance service contract is separate from ordinary subscription cancellation and the voluntary refund guarantee;
• any legally required online withdrawal function and durable confirmation remain part of the consumer’s mandatory rights where applicable;
• liability, forum, refund and governing-law terms apply only to the maximum extent permitted by the mandatory consumer law of your habitual residence.

No statement in these Terms is intended to waive a consumer right that cannot legally be waived.

24. Changes to the service or Terms

BeLike may update the service or these Terms for legal, security, operational, platform or product reasons. A material change affecting an existing paid subscription will be communicated with reasonable notice where required by law or contract.

A change will not retroactively remove accrued rights or payment obligations. If mandatory law gives a customer a termination right because of a material change, that right remains available.

25. General

If a provision is invalid or unenforceable, it will be enforced to the maximum lawful extent or severed, and the remaining provisions continue in effect.

A failure to enforce a provision once is not a waiver.

You may not assign or transfer the contract without BeLike’s written consent. BeLike may assign it as part of a bona fide reorganisation, financing, merger, sale or transfer of the relevant business, provided mandatory rights are not reduced.

BeLike’s members, personnel and contractors are intended to be able to rely on Sections 17–20 to the extent permitted by the Contracts (Rights of Third Parties) Act 1999; otherwise a person who is not a party has no right to enforce these Terms.

For a business customer, these Terms, the checkout/order information, Privacy Policy and Refund Policy form the entire agreement concerning the paid BeLike service, except for any separately signed agreement. In entering the contract, a business customer does not rely on any statement, forecast, projection, representation or promise that is not expressly included in those contract materials, except that nothing excludes or limits liability for fraud or fraudulent misrepresentation.

The paid contract is formed only when the customer has been given a reasonable opportunity to review the applicable Terms and order information and then gives an affirmative acceptance. BeLike may retain evidence of the accepted Terms version, acceptance time, customer/account and relevant order/billing terms for contract administration, compliance and dispute evidence.

The parties are independent contractors. Nothing creates a partnership, joint venture, fiduciary relationship, agency or authority for either party to bind the other, and nothing creates any agency, partnership or endorsement relationship with Instagram or Meta.

26. Contact

Contract and billing questions: the BeLike AI Contact page.

Formal notices to BeLike may also be sent to the registered office in Section 1 where applicable.